Project 3.0
Scenic Snaps Nonprofit
Website Overview
Scenic Snaps is a non-profit site (by yours truly) with the primary intention of providing free nature photography for download, with the secondary goal of leveraging the free photos to encourage users to donate to sustainability organizations.
Notice: Due to funding and URL ownership issues scenicsnaps.com is no longer active.
Project 3.3
Donation Journey (UX)
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Project 3.3
Donation Journey (UX)
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Project 3.3
Donation Journey (UX)
Services Rendered
User Experience Design
User Story / User Journey
User Interface Design
Web Design
Secondary, yet
Superordinate
To ensure the site experience truly feels free, the donation messaging takes a secondary position in the site hierarchy. However, despite the secondary position, donation is the superordinate goal. Users are never far from a link to the donation page, and the process of giving was crafted to ensure a trustworthy, seamless experience.
Avoiding Overload
Step 01 of 05
Upon arriving at the Donation page, users are greeted with a simple list of three organizations—informed and populated by A+ operational ratings. This is done to achieve a digestible process rather than immersing users in cognitive overload and choice paralysis.
User Freedom
Step 02 of 05
If curious beyond the initial three organizations, users have the freedom to scroll to the larger list available. The list is simplified to columns of respectively linked organization names, with hover images for context on desktop.
Custom Learning
Step 03 of 05
Within the initial three organizations, each has a comprehensive collection of ways to learn more for users to choose from. This includes an overview video, a brief text summary, and a link to the organization’s “about us” page.
Informed and Ready
Step 04 of 05
Unexpected new tabs popping up can be jarring, especially when money is involved. Users deserve to be kept in the loop. Here, the experience is buffered by a familiar “new tab” icon within the button.
Direct Donation
Step 05 of 05
Once users choose to donate, there's no need to exercise trust in Scenic Snaps as an intermediary for their donation. The link guides them to the organization’s own donation page.
