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Project 4.0
Duracell® Optimum Intro Campaign
Campaign Overview
Duracell® requested a brand campaign focused on spreading awareness of their new line of Optimum extended-life batteries.
The challenge was ensuring not to dilute the traditional CopperTop® brand in the process—solved by displaying both sub-brands impartially.
Services Rendered
Sell Sheet Design
Email Design
Digital Banner Design
Digital Banner Size Variations
Sell Sheet Design
Brand Alignments
Airy, dramatic environmental imagery
Oblik and Gotham typefaces
Modular / compartmentalized design
Black and white color scheme
Email Design
Alignment and Grids
A universal solution for translating a lengthy list of information into an easily digestible design is to align and compartmentalize content into an accessible user journey
Banner Design and Variations
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