Project 1.0
Essendant Branding
Essendant is a multi-billion-dollar wholesale and Ecommerce company operating at nationwide scale for over a century. Over their industry tenure they've partnered with house-hold names like Amazon, Walmart, Target, Costco, Wayfair and more. In recent years, Essendant expanded their offering to include expert fulfillment, logistics, and digital storefront management.
Operational Overview
Essendant is a multi-billion-dollar wholesale and Ecommerce company operating at nationwide scale for over a century. In recent years, Essendant expanded their offering to include expert fulfillment, logistics, and digital storefront management.
Project 1.2
Essendant Brand Guide
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Project 1.2
Essendant Brand Guide
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Project 1.2
Essendant Brand Guide
Services Rendered
Brand Development
Brand Guidelines
Web Development
Modular Hubspot Build
HTML(5), CSS(3)
User-Centric and Direct
The user-centric brand guide was built to minimize any need to guess. Rather than simply writing instructions, each brand guideline is provided in a precise example of application and context.
Isolated Brand Guide Modules
Leading by Example
The Essendant brand identity is heavily visual, and the only proper way to express the brand's guidelines is in the same fashion. When applicable, each directive is brought to life with the same visual caliber we expect our associates to strive for.
Visual Storytelling
Providing Guardrails
It's not always enough to point your team in the right direction. Sometimes you need to steer them away from danger as well. The brand guide is designed to ensure each directive provides examples of both valid and invalid brand execution.
Isolated Brand Guide Modules
Project 1.2
Essendant Brand Guide
Project 1.2
Essendant Brand Guide