Project 2.0
Email Marketing
Email Marketing Overview
Throughout my tenure with Essendant, I worked on a variety of multi-weekly, end-consumer facing email campaigns. The key challenge was keeping a fresh, dynamic visual approach to ensure engagement wasn't lost in repetition and fatigue.
Email Marketing Scope Includes:
Smart Deals campaigns, DIY Email templates, IMPACT campaigns, Supplier Spotlight campaigns, and Brand Boosters.
Project 2.1
Smart Deals Email
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Project 2.1
Smart Deals Emails
Services Rendered
Email Design
Act-On Modular Emails
Email Illustrations
Email HTML Adaptations
Home Office Furniture
Email 01 of 04
The design leans into the "home" theme with a cozy feel achieved through household lifestyle imagery, warm tones, and pleasant rounded treatments.
Sustainability Focus
Email 02 of 04
The email design is built around an illustrated 3D cut-out aesthetic, derived from the over-arching recycled paper product theme.
Innovera Technology
Email 03 of 04
Innovera's lack of brand-identity allowed for a flexible design approach – pushing boundaries and modernizing their aesthetic to increase consumer perceptions.
Color Cleaning
Email 04 of 04
The color theme presents an exciting opportunity to breath edgy new life into the traditionally mundane theme of cleaning products.
Project 2.1
Smart Deals Emails