Project 6.0
Sharpie® New & Now Campaign
Campaign Overview
Sharpie® wanted a sharp campaign to roll out their newest lines of S-Gel™ and Roller pens. The brand's consistent (yet subdued) use of black was stretched to provide a more modern and sleek aesthetic—adhering to the "New & Now" theme.
While Sharpie® traditionally displays in-use environmental imagery, this campaign focused on the product's technical updates. Product zooms and close-ups were the appropriate visual alternatives to complement the "advanced design" messaging.
Services Rendered
Sell Sheet Design
Email Design
Digital Banner Design
Digital Banner Size Variations
Brand Alignments
Textured red background
Azbuka Pro typeface
Arrow-tipped white frame
Product close-ups
Email Design
Clear Hierarchy
Exciting visuals don't mean much if your audience doesn't know where to look. Reducing mental strain and providing a clear hierarchy is the optimal route for engaging and informing your audience.
Banner Design and Variations
