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Project 7.0
3M Family Campaign
Campaign Overview
3M™ was looking to expand their brand beyond their reputation as the "Post-It® note company." The focus was to build stronger recognition for their other subsidiary brand offerings, including 3M's own products, Scotch® products, Scotch-Brite® products and Post-It® expanded products.
The solution was to provide a visual hierarchy that put 3M™ at the top while impartially displaying their subsidiary brands underneath—the visual hierarchy equalizing the playing field of Scotch® and Scotch-Brite® to stand alongside the distinguished Post-It® brand.
Services Rendered
Catalog Cover Design
Digital Banner Design
Digital Banner Variations
Brand Alignments
Story Focused Imagery
3M Circular Typeface
Clean and Simple Design
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