Project 5.0
GE® Digital Ad Campaign
Campaign Overview
LED tubes combine to form a bar-chart as a visual compliment to the "long lifespan" messaging. Further, the product overlaps the white space as if protruding from (or planted in) the ground – an abstract reflection of GE®’s use of wind-turbines within their brands sustainability focus.
Behind the narrative elements a geometric gradient pattern — illuminating both the product and the logo —both nods to the brand's background of tech focused solutions and draws the eye toward the call-to-action.
Digital Banner Design
Services Rendered
Digital Banner Design
Digital Banner Size Variations
Digital Pattern Design
Drawing Users' Attention
The design incorporates a gradient pattern comprised of overlapping circles across the background.
The hard lined perimeter of the circles guide the eye across the piece and ultimately toward the call-to-action button.
Banner Design Variations
