The remote Williamsburg Mall was struggling to compete with their neighboring retail partners in downtown Iowa City. The brands of Williamsburg commissioned a competitive "local exclusives" mailer and web ads to drive increased traffic. 

The charge was led by the top name-brand tenants of Williamsburg; Columbia, Skechers, Lee, and Wrangler. Each brand's ads were carefully curated to represent their established standards and identity. This project holds the record for my fastest multi-stakeholder approval.